Digital Branding

Branding and the visual identity of a brand are often seen as one thing. Even though these two are connected, there is an essential difference between the two. For us branding is a proces of analysing, making choices and discover who you are as a brand. A good brand identity let’s you look in the mirror – and the user in your heart. It will help building a long lasting relationship with your audience and help reach your business goals.

A strong brand identity begins with a solid strategy. We see your brand identity not only as a nice sauce on the side, but actually as a visualisation to the outside world of who you are and what your expertises are. On the basis of workshops that we do together and interviews with you and your stakeholders, we get all this information out.

We have a look at your brand positioning and how you can be distinctive from your competition, but still connected with the brand category. We translate this information into strategic starting points with which both our designers as well as your own team can start working with. And believe us, the results don’t lie.

The fact that you will be able to move forward with your brand is one of the most important factors for us. Therefore, we don’t look at what is trending at the moment, but actually look at deeper strategic insights. Have we found those? Then we start looking for bold creativity, something that makes a product or service really striking, innovative or accessible. It doesn’t have to be complicated. Sometimes this can be done with just one small intervention. Our client praise us for our mentality to think further than what’s obvious.

A great brand positioning:

• Fits your organisation
• Gives direction to everything you do
• Fulfills (emotional) needs of your customers
• Claims it’s own place in the market
• Takes care of recognizability of your brand

Of course the visual identity of your brand plays an important role. If you are an already accomplished brand some elements will already be set, like colours, logo’s and fonts. In the designer world we call these distinctive assets. They are elements that recall the memory of your brand with it’s customers, without mentioning the name of the brand. Next to visual elements, these distinctive assets can also be people, sound effects or slogans.

Already have a brand? Then we will check if your audience truly associates these elements with your brand en whether they are distinctive. The unique and known parts of your brand we will put in the spotlights. We invest in unique, but less known parts, and say goodbye to well known but less distinctive brand elements. That way we develop a brand identity that will truly stand out and is unique.

As designers with a digital heart we develop iconic identities that work perfectly on a screen, as well as off screen. Because a great design is strong everywhere. From your website to an app, from a brochure to a pitch deck. Motion plays an important role and UX is something we always keep in mind. For example we will not propose a red central brand colour, because it will then be difficult to create a CTA.

A brand starts to live when you start working with it. So it is extra important that you are able to work with the style and tools that we provide. To make sure of that we develop a brand guide that exactly tell you how your brand communicates and how a brand strategy translates into design and visual expressions. It tels you how your brand looks, feels and what it sounds like. Now everyone working with (or for) your brand can work according to your values and we secure consistency.

With our work we contribute to a more inclusive and durable world. That also has an effect on the choices we make in design and tech. It is our opinion that this is not a nice-to-have anymore, but essential for a better user experience. And we have evidence to prove this. When determining the brand colours we look at contrast for example. A good contrast between foreground (ie. copy) and background results in copy that is easily readable for the audience.

You can trust our designers to create something that will clearly communicate the message and content, without overflowing or distracting the receiver with unnecessary stimuli or trinkets. And our tech team will then make sure that this design is translated digitally.

Just like the world around us, brands are always in movement. We understand that it is important to you to stay contemporary. By re-visiting your style every now and then and to fresh up where necessary, we make sure that you don’t need to re-brand every couple of years. And that you can focus on building a strong brand and durable relations with your audience.