A global compas
Our earth globe is not always treated with kindness. We all know that by now. That is why the VN set up a number of Sustainable Development Goals (SDG’s) in 2015. These 17 goals are a global compass for challenges such as poverty, education and the climate crisis.
The SDGs address major global challenges and call on public and private organizations to jointly achieve their ambitions by increasing their positive impact and reducing their negative impact. In concrete terms, this means that organizations must integrate the SDGs into their strategy and in their business operations and that they must report on this.
If you don’t know the SDGs yet, this short video full with Famous People will quickly give you an impression.
That sounds expensive
Probably we don’t have to tell you that it’s easier to set goals then to achieve them (did you achieved your resolutions?). Many people see the SDG’s as a too ambitious theory. A theory of world leaders that should be practically implemented by companies and local governments.
Are the SDG's realistic?
It is not surprising that there is a lot of skepticism about the feasibility of these goals. Taking measures and monitoring them costs money. And if you do that as a company, but your competitor does not, it can turn out badly for you. The World Benchmark Alliance (WBA) is addressing exactly that problem.
How they do that?
We hear you thinking, how then? Well, their name says it all. By setting up fair benchmarks that use the latest information on sustainability and inclusion. These benchmarks, which are linked to 17 SDG’s, allow companies to compare, improve and motivate others to do the same. By disclosing and ranking information, WBA ensures that companies emerge from their prisoners dilemma.
Ambition 👉 action 👉 performance
WBA is working hard to benchmark all sectors. And yes, that is a huge job. There is a lot of complex information. “The goal is to get CEO’s of large companies moving to work in a more sustainable, social and inclusive way. This information must be translated from an academic detailed research context into something that a CEO immediately understands and where he/she can work with”, says Dave de Bakker, UX Strategist at GRRR.
As GRRR we think this is a Meaningful Matter and that is why we are happy to help WBA with their brand story and digital solutions. We developed their digital brand and help them scale up in a fast pace. We have now delivered four digital platforms in the new house style.
After the first benchmark: Seafood, which went live last September; the benchmarks Automotive, Electric Utilities and food & Agriculture are now also available to everyone. With that we we are perfect on schedule to have all nine benchmarks publicly available by the end of 2021.
Dave: “Because of our modular approach, we become more effective in the basic design with every iteration. As a result, we have time for new functionalities and the cost per benchmark are getting smaller”. Which is very nice for an NGO of course.
One ring to rule them all
In the meantime, we are also working on WBA’s corporate website to connect all individual benchmarks in a logical way. A business card that tells the story of WBA and the Alliance. Dave: “The website is not only a communication tool, but also propagates what WBA stands for as an organization, and for the idealistic drive for which everyone is affiliated”. It is important that all the various specialists agree with this story.
It is our job to bring all the different voices together and to convert the information that is often communicated in technical terminology, into a story that is catchy, inspires and guides the visitor in their search. By doing this you preserve the richness and complexitty of the work of WBA and make it accessible to a wide audience
For now WBA is going to continue the benchmarking, and we will continue building 😉 Curious what that looks like? Check their website here.