Everyone should feel at home and feel welcome

Are visitors of museums mainly white and educated? Unfortunately, this assumption is close to the truth in the majority of museums in the Netherlands. As a creative agency working for organizations like Stedelijk Museum Amsterdam and Doctors without Borders, we experience that cultural institutions, but also NGO’s, do not attract and reach a diverse audience.

“There is not much you can do about it”. This is obviously no longer a valid argument. We must do something about it to provoke a change, and that’s why Studio Inclusion exists. A platform stimulating diversion throughout museums.

No matter what color you are, if you are visual impaired or in a wheelchair, in this VICE interview you’ll read about the inclusion mission of Studio i. Meanwhile, we try our best to become more inclusive. For example to diversify our team.


More about Studio Inclusion

Studio i was created early 2018 as a collaboration between the Stedelijk Museum Amsterdam and the Van Abbemuseum in Eindhoven. GRRR is responsible for the website and online strategy. It aims to ensure that Dutch museums and cultural institutions become more accessible and attractive to everyone who is curious about art – regardless of cultural and social background, gender or disability. For example, the platform offers training to museum staff, tour guides and volunteers, and supports museums in developing inclusive programs and facilities, such as exhibitions for visitors with autism, a burn-out or low vision, as well as workshops and knowledge cafes about including word use.

Read further on VICE.