User centered approach to measure with equal dimensions

In 2015, the United Nations developed 17 Sustainable Development Goals (SDGs) to our help our world become more sustainable.

Sustainability and inclusion

The World Benchmarking Alliance (WBA) seeks to generate a movement around increasing the private sector’s impact towards a sustainable future for all. The WBA is now working to incentivise and accelerate companies’ efforts towards achieving these goals by develop transformative benchmarks that will compare companies’ performance on the SDGs.

Let’s benchmark the sh # t out of these SDGs

As a GRRR we think that is a Meaningful Matter. That is why we are happy to help WBA with their brand story, digital design and strategy. UX strategist Dave de Bakker: “WBA uses a scientific thoroughness to reach very sharp insights. Together we have made this wealth of information accessible to a wide audience.”

The first benchmark in the new design is now live. We have developed a design and development system on which the coming benchmarks can be build. This way we make the process sustainable and scalable, completely in line with the ambitions of WBA!

Soon we will share lessons and useful insights from this project. For now: Let’s benchmark the sh # t out of these SDGs ✊.