Is there asbestos in tampons? What are diapers made of?
Can you get cancer from deodorant? Are natural substances and products really better for you? Is lip balm dangerous? There was not yet an independent online platform to turn to with these types of questions. Pretty crazy actually with all the chemicals that we use every day in and around our house. Now there is the new website waarzitwatin.nl to turn to for these questions.
For GRRR, it started as a strategy trajectory in which we first had to align three ministries, companies, interest groups and consumers. We worked according to our own design strategy in which we apply principles of Design Thinking and Service Design. In short, it means that by taking small steps and a lot of testing, we kept all parties connected. Ultimately we also developed the online platform that is now being launched.
Make consumers more aware
Waarzitwatin gives dozens of tips, advice and possible alternatives and states precautionary measures. The website also invalidates recurring rumors about products such as tampons, lip balm and deodorant based on scientific insight. The website will be expanded in the coming years with more products and chemicals.
The website is an initiative of RIVM, VeiligheidNL and the Ministry of Health, Welfare and Sport. The aim is to make consumers more aware of the products they use, such as personal care products, toys, clothing and do-it-yourself products. The website provides information on approximately 50 everyday products and more than 100 chemicals and consumers can look here for information on how to properly handle chemicals contained in everyday products.
GRRR designed the website with extra focus on accessibility. Everyone must be able to find this useful information easily. We discovered that the site already scores very well in voice assistants due to our focus on accessibility. The campaign is done by Open Now.