You don’t visit a museum website every day, but you do check the weather daily. That’s why we came up with a widget (an early version of the smartphone widgets) for the Rijksmuseum.
It showcases art in a glance, while you’re looking for the weather forecast. Daily exposure to art strengthens your connection with the museum.
It was a clever idea that we could implement for the museum on a low budget. Yet, the impact was significant: it was internationally recognized as an example of the Rijksmuseum’s experimental mindset.
“Never made such a big impact with such a small budget. With a simple project, we made headlines worldwide.” Jan Willem Sieburgh – former director of the Rijksmuseum.
This is a project from 2005.