Innovation and content go hand in hand with this newspaper supplement about changes in Dutch health care. We invented the ‘flexread’ as a new journalistic form. In the flexread you can read articles as you please. By zooming in on parts that are of interest to you, you are able to get additional background information. Thus, a short-read becomes a long-read with the flexread.
The project received many positive responses and became exemplary of the innovative ambitions of the Volkskrant.
Great, but does it work?
Time spent reading by a flexreader compared to a regular reader
Of the visits were on a mobile device, of which 70% were touchscreens
Total pageviews, with 73,000 views on the top day