‘De Slimste Mens’ went for inclusion and engaged a broader audience

Since 2020, we have been working on renewing and improving the ‘De Slimste Mens’ app, with inclusivity as the primary focus in the most recent update. Inclusive websites and apps can make a world of difference in the digital interactions of the 300,000 Dutch people with visual impairments.

In response to this, we introduced ‘De Slimste Thuis’ as a new gameplay element in the ‘De Slimste Mens’ app. This addition provides a new gaming experience, allowing answers to be spoken instead of typed. This makes it possible for people with visual impairments to participate in the game. We thoroughly tested the gameplay element by conducting a WCAG audit through Stichting Appt. This allowed us to make any necessary improvements and ensure the inclusivity of the game.

We achieved impressive results from the launch in April 2023 until the end of the summer season in August 2023, with over 321,500 games started and 1.36 million rounds played!


Curious for more details? We previously wrote an article on ‘how an accessible website ensures a smooth user experience’